‘Cash is King’ is a term often referred to when analysing under performing Businesses.
In order to survive a business must be able to produce ‘free cash’. Cooper Reeves has developed a ‘free cash flow’ report, which reconciles profit to cash on a monthly basis. This report determines how well the business is managing its cash and in particular identifies areas of cash soakage. From this report strategies can be developed to obtain a cash positive position for the business.