Business Planning



A business plan is a logically argued document which commences with the business’ current position, moves through the analysis of where the business wants to be and concludes with the strategies and action plans required to achieve the outcome required.

The business plan must be a concise, readable and convincing document, which has been developed with the input of the key stakeholders of the business.

Business plans do not fit into the category of ‘one size fits all’. The detail and components of the plan will vary from business to business and owner to owner. Some of the key components of the business plan include:

• Vision and business statement
• S.W.O.T analysis
• Strategies
• Sustainable competitive advantage
• Financial
• Marketing
• Operations

Cooper Reeves can guide the business stakeholders through the business plan process and advise on the key financial aspects of the plan.

Cooper Reeves Pty Ltd
ABN 32 133 173 618
PO Box 470
Salisbury QLD 4107
Level 1, 172 Evans Road
Salisbury QLD 4107
P (07) 3875 9888
F (07) 3274 2908
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